The model homes are open at Park East, and home sites are open for bidding. Take a look at my model home gallery:
Park East is being sold through bidding on newly released home sites. In most if not all cases, the winner of the bidding is paying well above builder-suggested prices. As a buyer, you would pick the home site that would accommodate the floor plan you are interested in.
Remember, new homes cost the same as the builder's advertised prices, when you're working with your own Realtor. In a very tight market, you need a Realtor helping you identify the new home communities that fit your lifestyle, and to give you a competitive advantage over other buyers.